To All The Boys
Based on Jenny Han’s three-part book series, To All The Boys I’ve Loved Before became a heartwarming Netflix film trilogy. Through Instagram, Twitter, and Facebook, I helped bring this story to life with carefully crafted designs and animations.
*This is just a peek into the larger social campaign that kept fans swooning.~
To All The Boys I’ve Loved Before
The beginning of something special! In the first film, our design team used a set style guide to bring the main characters to life with fun, interactive elements.
Contractiversary
Our two leads kick off a “fake” relationship, but the rules they set don’t quite stick by the film’s end! This campaign included two pieces: one that gives fans a quick look at their rules, and an Instagram story inviting them to join the fun by making their own relationship contract.
♡ 607K views
♡ 223K likes
♡ 633 comments
Watch on Instagram
Halloween How-To
Imitation is the sincerest form of flattery, and what better way to celebrate our lead couple than with a couples costume! To keep the excitement alive, we created a Halloween “how-to” guide. Three key looks from the film encouraged fans to dress up as Lara Jean and Peter Kavinsky. Each look featured arrows pointing to every detail, inspiring fans to recreate these iconic moments.
♡ 51.6K likes
♡ 151 comments
Watch on Instagram
To All The Boys: P.S. I Still Love You
When trouble finds our lovebirds, their relationship becomes official! With film two, the stakes and romance are taken to new heights, reaching out to fans old and new.
Movie 2 Date Announcement
Picking up from the last film, we want fans to know more is on the way! Inspired by a scene in Love, Actually, our three leads reveal the upcoming films to fans. Green screen footage brings them together as they share the news through cue cards, keeping with the brand’s style and playful doodles.
♡ 580K likes
♡ 19.4K comments
Watch on Instagram
To All The Fans
Valentine’s Day got a sweet twist with three lovable characters creating Valentine’s cards for fans. Footage of the main leads gave a peek into the creative process, with elements from the official To All The Boys artwork adding that signature charm.
♡ 360K views
♡ 135K likes
♡ 282 comments
Watch on Instagram
To All The Quotes I’ve Loved Before
Before the final film release, a series of animated quote cards reminded fans of all the memorable lines. This collage-style series combined quotes with unit photography, showcasing a fresh take on the To All The Boys visual style.
Watch “I Promise” on Instagram
Watch “The Truth Hurts” on Instagram
Watch “No More Secrets” on Instagram
Watch “No One Like You” on
To All the Boys: Always and Forever
The (emotional) end of an era! Our favorite couple has grown, facing new challenges and future dreams. This third film centered on senior year, and the design style evolved right along with them, capturing this heartfelt chapter one last time.
Hatbox
If there’s one prop that represents this film, it’s the hatbox! Full of memories and meaning, the hatbox became a storytelling focal point. This video series included cast interviews and moments that gave fans a behind-the-scenes look at its significance.
Watch “Hatbox 1” on Instagram
Watch “Hatbox 2” on Instagram
Watch “Hatbox 3” on Instagram
Watch “Hatbox 4” on Instagram
Watch “Hatbox 5” on Instagram
Cast Yearbook
Saying goodbye is tough, and nothing says farewell like a yearbook! To give the cast a proper send-off, they each recorded yearbook messages for one another. The final piece was a heartfelt video yearbook that fans could treasure.
♡ 253K views
♡ 40.1K likes
♡ 61 comments
Watch on Instagram
Overall
Throughout this three-film campaign, fans enjoyed a steady flow of content that kept the story alive. Every project, big or small, added to the creative journey. From dynamic text GIFs to title cards and montage moments, each piece was crafted to bring fans closer to the story.
Watch “For the rest of my life” on Instagram
Watch “Meet Cute” on Instagram
Watch “Out Fave Bromance” on Instagram
