Emily in Paris
Work, friendships, and romance play out in the vibrant city of Paris, France, as audiences follow Emily Cooper’s journey from season 1 to season 3, navigating her new life and cultural adjustments after relocating from the U.S. to France.
I contributed to the pitch process, exploring creative concepts, defining the design style, and crafting animated layouts that captured the show’s drama-filled moments to engage and excite fans.
*This project offers just a glimpse of the fun, fan-fueled social campaign designed to keep viewers totally hooked!~
Season One
Animated GIFs
Each episode spotlighted a lineup of unforgettable character quotes, which I brought to life with a series of animated typographic GIFs. These fun animations were uploaded to Giphy, ready for fans to share as the show hit the screen!
Guysumé
Resumé + Emily’s love life = Emily’s “Guysumé”!
Throughout season one, each of Emily’s love interests was highlighted in a playful video resume series—complete with fun bullet points and memorable scenes that gave fans a closer look at each guy (for better or worse!).
Watch “Gabriel” on Instagram
Watch “Mathieu” on Instagram
more:
Watch “Antoine” on Instagram
Watch “Timotheé” on Instagram
Watch “Thomas” on Instagram
French 101
Who says learning French has to be tough? This fun video series highlights phrases straight from the show that fans can sprinkle into everyday convo. Just a tip: nail the pronunciation, or you might end up in some hilariously awkward situations like Emily!
Watch “Préservatif” on Instagram
Watch “Excitée” on Instagram
Season Two
Emily’s Most Iconic Looks: Season 1
Emily Cooper served up a whirlwind of looks in season 1—some hits, some… well, that’s up for debate! In this video, Lily Collins guides fans through Emily’s unforgettable fashion journey.
♡ 272K views
♡ 19.7K likes
♡ 89 comments
Watch on Instagram
Say Oui!
Posted as a Pinterest story, this video invites fans to channel their inner Emily Cooper and say ‘oui!’ to joy in the new year. It’s all about embracing life’s little pleasures, one ‘oui’ at a time!
Watch on Pinterest
Season 3 + 4 Announcement
Seasons 1 and 2 were just the beginning! Fans shouted for more, and the creators delivered! This teaser hints at new episodes coming (two full seasons, actually), though exact release dates remain a mystery. A little hope goes a long way for Emily in Paris fans!
♡ 272K views
♡ 727.4K likes
♡ 8570 comments
Watch on Instagram
Blooper Reel
Le oops! Not everything goes perfectly on set, and these final scenes prove it. This blooper reel gives fans a laugh with all the outtakes and extra takes, perfectly styled to match season 2’s French New Wave vibe.
♡ 961K views
♡ 72.2K likes
♡ 285 comments
Watch on Instagram
Season 3
Where We’ve Been
Before diving into the next season, fans get a quick refresher of the drama from season 2’s ending. This editorial-style series provides a snapshot of each character’s status and takes the French New Wave aesthetic even further!
Watch “Emily” on Instagram
Watch “Camille” on Instagram
Watch “Mindy” on Instagram
more:
Watch “Gabriel” on Instagram
Watch “The Savoir Crew” on Instagram
Where We Left Off
This season threw fans into even more chaos, leaving jaws on the floor again! This piece breaks down each character’s storyline and where they last left off, ready to amp up the suspense.
♡ 1.48M views
♡ 45.8K likes
♡ 608 comments
Watch on Instagram