The Baby-Sitters Club
Five girls. One landline. Endless adventures. Based on Ann M. Martin's beloved children’s novel series, this Netflix adaptation follows a group of middle-schoolers as they dive into their babysitting business.
For this two-season social media campaign, a dedicated Instagram page and Netflix’s main and sub-brands—After School and Family—became the canvas for designs and animations that captured this story’s charm.
*This is just a glimpse into the vibrant social campaign crafted to bring this series to life for fans.~
Meet The Baby-Sitters Club
*Ring ring~ Baby-Sitters Club! Yes, it’s really them! Netflix has a way of bringing back all our childhood faves, and this series does just that. This piece gives fans a fun intro to the five main girls, highlighting moments that capture each sitter's vibe. So, are you a Claudia or a Dawn? Maybe a Stacey? Watch to find out!
♡ 755K views
♡ 6.4K likes
Season 2 Fun Facts
Season two is here, but the fun is far from over! This video dives into 13 super fun facts, blending show footage with a fantastic voiceover that brings each fact to life. It’s a quick dose of behind-the-scenes goodness fans won’t want to miss!
♡ 107K views
♡ 608 likes
Sleepover Guide: Social
Pillows? Check. Snacks? Double check. Actually sleeping? Optional! This video spills all of Claudia Kishi’s tips for the ultimate sleepover success.
Overall
Across this two-season campaign, fans were treated to a steady stream of content to keep the excitement going. Some pieces were small but packed a punch, adding to the creative journey! Highlights included GIFs with animated text, title cards featured in montage clips, and short, shareable moments for fans to enjoy.
