The Baby-Sitters Club
Five girls. One landline. Endless adventures. Based on Ann M. Martin's beloved children’s novel series, this Netflix adaptation follows a group of middle-schoolers as they dive into their babysitting business.
For this two-season social media campaign, a dedicated Instagram page and Netflix’s main and sub-brands—After School and Family—became the canvas for designs and animations that captured this story’s charm.
*This is just a glimpse into the vibrant social campaign crafted to bring this series to life for fans.~
Meet The Baby-Sitters Club
*Ring ring~ Baby-Sitters Club! Yes, it’s really them! Netflix has a way of bringing back all our childhood faves, and this series does just that. This piece gives fans a fun intro to the five main girls, highlighting moments that capture each sitter's vibe. So, are you a Claudia or a Dawn? Maybe a Stacey? Watch to find out!
♡ 755K views
♡ 6.4K likes
Watch on YouTube
Season 2 Fun Facts
Season two is here, but the fun is far from over! This video dives into 13 super fun facts, blending show footage with a fantastic voiceover that brings each fact to life. It’s a quick dose of behind-the-scenes goodness fans won’t want to miss!
♡ 107K views
♡ 608 likes
Watch on YouTube
Sleepover Guide: Social
Pillows? Check. Snacks? Double check. Actually sleeping? Optional! This video spills all of Claudia Kishi’s tips for the ultimate sleepover success.
Overall
Across this two-season campaign, fans were treated to a steady stream of content to keep the excitement going. Some pieces were small but packed a punch, adding to the creative journey! Highlights included GIFs with animated text, title cards featured in montage clips, and short, shareable moments for fans to enjoy.
Watch “Stacey’s Boy Crazy Moments” on YouTube
Watch “Kristy’s Unapologetic Moments” on YouTube
Watch “Mary Anne’s Reasons” on YouTube
